We just sent a fax blast today to schools across Canada. You can click here if you are now looking for more information about our motivational experience.
For this advertising campaign we wanted to try a different approach- addressing a nice cover page to the secretary (a.k.a “most influential person in the school”) to get them to sweeten up to us and pass on the info to the proper contact. If nothing else, hopefully they get a bit of a chuckle out of it. We thought we would take this route so that the school will realize that it is a legitimate fax before tossing it in the trash.
We find that in sending faxes and making phone calls to schools that is really easy to get mistaken for telemarketers or solicitors and to be treated coldly because of that. We are now trying to get across to schools that it is actually the opposite: as a non-profit we are financially giving a lot more to schools than we are receiving (see pricing here) . Like most educators, we do what we do because we care about students and believe in them - enough so that we a willing to send the odd “junk” fax to a school to be able to reach more of them with a message of hope.
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